Robert Venturi
experimental jetset
=> https://www.youtube.com/watch?v=kIzgqg7zl4M

=> https://linedandunlined.com/archive/default-systems-in-graphic-design/

> Unimark, briefly the largest design firm in the world, proposed to tame the raucous diversity of 1960s NYC subway signage by choosing to consolidate it into Helvetica. This turned out to be impossible on the existing machines, so eventually they settled for the available typeface Standard (an American name for Akzidenz Grotesk), with its beefier stance, swingy S, and underbite e. But after the entire graphic system was installed, sign-making technology improved; reverting to the intended Helvetica became too hard to resist. The initially unwanted and slightly-off Akzidenz, which had done the job when no one else could, was slowly and quietly replaced with the more generic option, with its straighter lines and broader shoulders.
> Arial was created so that typewriter companies wouldn’t have to pay for Helvetica. It’s mathematically built to replace Helvetica exactly, but with enough details stolen from other typefaces so that it isn’t really the same—and yet only experts can easily differentiate them. The story is convoluted, and ultimately Arial gets lumped in with the rest of the middle-ground sans serifs. To most readers Helvetica and Arial are effectively the same: normal and authoritative.
> But some people like to make a big scene over how the subtle adjustments between Standard or Akzidenz or Helvetica or Arial or whatever actually make them totally different. We pay those people more.

=> https://walkerart.org/magazine/7-genders-7-typographies-hacking-the-binary

Super Normal
post authentic sincerity
=> https://libbymarrs.net/post-authentic-sincerity/

Swiss international style
=> https://www.printmag.com/featured/swiss-style-principles-typefaces-designers/

Reading List
=> https://en.wikipedia.org/wiki/The_Timeless_Way_of_Building
Juliet's recs

I like this quote: " Is Modernism the last style?"

Ideas in architecture
Modernism: scientific, rational, utopian, break with tradition. includes
- Functionalism: architecture should be designed solely on purpose and function. utilitarian
- Brutalism: design based on raw material, exposing its process

Postmodernism: play, freedom, rejection of utopian ideas of modernism
- critical regionalism

aesthetically, I find modernism appealing, but it's important to remember ideologically it is bad

Learning Design for my upcoming web project

What Design Can't Do
=> https://monoskop.org/images/e/eb/Lorusso_Silvio_What_Design_Cant_Do_Essays_on_Design_and_Disillusion_2023.pdf

https://normadesign.it/en/